Insight-driven reputation strategy
The company is seeking to establish a well-rounded reputation as a sustainable and innovative brand within Europe.
Develop a reputation strategy and performance dashboard for FMCG across EMEA.
We began with a thorough audit of key external and internal stakeholders, to identity areas of strength, weakness, opportunity and threat. We layered that with an extensive multi-market public survey that set a clear benchmark versus competition for the campaign and identified attitudes both to the company and the sector. The reputation strategy was built on four distinct pillars that directly addressed areas of concern and set out a fresh proposition for emerging customers, especially Gen Z.
The strategy is the foundation for the company’s reputation and public affairs efforts across EMEA, with Quiller acting as a “strategy and content hub” and reporting reputation metrics on a monthly and quarterly basis. Penetration of key messages steadily increases, and trust levels continue to improve.
Championing the disruptors in customer experience
Webhelp is changing the game in customer experience, providing world-class support to major global brands.
Develop and execute a campaign to force re-appraisal future trends in customer experience – and provide first class media and public affairs support to local operations.
We developed the “Disruptors” series – a provocative series of thought leadership research papers, backed with consumer data, that explored key themes in shaping customer experience from AI and automation to emotion. We provide a steady drumbeat of content through social and media channels.
The campaign has driven high levels of engagement with commercial stakeholders and a step change in media profile.
Establishing thought leadership in the oil and gas sector
A strategic approach to content and targeting.
Showcase the company’s forward-looking approach to inspire and drive engagement of senior business leaders globally.
We developed a series of in-depth thought leadership reports on key issues and case studies with major customers. We told the story of innovation across multiple channels including a fast-paced short film, a global survey and research papers.
The campaign continues to achieve extensive measurable impact, internally and externally.
Forest Stewardship Council
FSC and sustainable forestry are responding to some of the key environmental challenges of our time.
Turn complex science into an engaging story that will capture hearts and minds.
By clarifying why illegal logging is a problem, we were able to put FSC’s scientific work in context so that ordinary people could relate to it. Using a problem/solution model, we trained FSC experts and spokespersons to cite the costs of illegal logging (up to £76 billion annually and a key driver of climate change) and explain how FSC’s DNA testing solution is revolutionary. This was then backed up with case studies and testimonials.
We secured 14 interviews resulting in more than100 pieces of coverage in 28 countries.
Launching The Coca-Cola Company’s Honest range across Europe.
Support the team in Europe deliver a product to market that lived up to its promises of “simple, organic refreshment” – and bring to life the incredible stories of the organic farmers that make Honest teas, coffees and juices unique.
We partnered with the Honest team to explore every aspect of the brand, the category, the ingredients and sources, working with suppliers and growers to bring their stories to life across multiple platforms. The work also informed sourcing decisions, as part of the brand’s commitment to source locally wherever possible and to support FairTrade. Stakeholder outreach included authentic and immersive, for media including farm visits for influencers and media.
The is now established in several key markets with strong recognition for its clear commitment to organic, simple refreshment.